The town of Byala is a kind of a borderline between the North and the South Black Sea shore. It is located 53 km south of Varna and about 80 km northeast of Burgas. The town was established in the 3rd century AD.
Presently Byala is prospering owing to the intensive development of vine-growing and wine production. The wonderful wine Dimyat is produced there. Byala is also a pleasant marine resort. The natural landmarks have determined the development of the town as a center of full value marine tourism. The shore line of the municipality is characterized by combination of a rocky shore, small bays, beach lines with sand dunes. The coast is steep and indented, which leads to high limitation of the beach potential, but on the other hands this gives it attractiveness, which is a valuable resort resource. The vast beach line in combination with the broad-leaved forest, the favorable temperature and the sea water and its cleanliness offer optimal conditions for prophylaxis and recreation along the town coast line.