From 06.10.2014 till 09.10.2014 Bulgaria was presented as an attractive destination for adventure tourism during Adventure Travel World Summit (ATWS) - the global event for professionals in the tourism industry for specialized forms of tourism which this year it took place in Killarney, Ireland.
This is the 10th edition of the congress, which is held once every two years in Europe. Bulgaria took part in it for the second time not only an exhibitor but also as a partner in a special event targeting the media and branded with advertisement banners about Bulgarian tourism. Special gifts were handed to the media from around the world and promotional films about Bulgaria were broadcast. Two of the journalists were given vouchers for an 8-day specialized tour in Bulgaria by the Bulgarian tour operator "Odyssey In".
The Ministry of Economy and Energy took part in the exhibition concomitant with the congress B2B – Marketplace aimed solely at professionals offering alternative forms of tourism, as well. At this Exhibition each tour operator or destination was provided the opportunity to present within 17 minutes the best of the specific products and the new routes offered.
66 countries and 700 real professionals from the adventure tourism industry took part in ATWS this year. This forum is considered as the most important in the world with regard to the presentation of specialized forms of tourism. The United Nations World Tourism Organization (UNWTO) defines adventure tourism as the fastest growing form of tourism. It has great potential and importance, because responsible tourism is in addition to everything else offered.
Adventure tourism is a unifying definition of outdoor activities, forms of cultural tourism in preserved nature with a special focus on the local communities, the traditions kept and the authenticity of the destinations.