The Project “Promotional Campaign to Popularize Bulgaria’s EDEN Destinations”

The Ministry of Economics, Energy, and Tourism has been awarded a grant to undertake the project “Promotional Campaign to Popularize Bulgaria’s EDEN Destinations”.

Financial support for the project comes from the European Commission. The project has as its goal the dissemination of information about Bulgaria’s EDEN destinations, expanding general knowledge about Bulgaria’s participation in the EDEN initiative, and clarifying the principles for the initiative’s continued growth. Successful completion of the project will demonstrate Bulgaria’s advantages as a destination for alternative tourism and will promote awareness of new tourism products in the areas of eco-tourism, cultural tourism, and spa tourism. More generally, the project seeks to address and overcome longstanding problems related to Bulgaria’s tourism sector, such as the heavy geographical and seasonal concentration of tourists and a one-dimensional approach to offering tourist products.

Where are Bulgaria’s EDEN destinations?
 

Projected major activities related to the project are:

Activity 1: The creation of a B2B information and communication platform to expedite the exchange of practical advice and collaboration among Bulgaria’s EDEN destinations;

Activity 2: The integration of Bulgaria’s premier tourist destinations (EDEN) – Bulgaria in the framework of a national campaign for promoting tourism, to include the following:

Related activity: Undertaking the planning, organizing, and participating of Bulgaria’s EDEN destinations in international tourist fairs and exhibitions – three such activities in 2012: The ITB Berlin tourism exchange, the tourism exchange in Bucharest, Rumania, and the vacation expo in Sofia;

Related activity: Integrating Bulgaria’s premier EDEN destinations as part of the national web portal www.bulgariatravel.org;

Activity 3: Preparing advertising and informational materials to promote Bulgaria’s EDEN destinations;

Activity 4: Organizing meetings to publicize the initiative and provide information;

Activity 5: Holding an on-line competition to select the best photos and photography exhibits to popularize EDEN destinations;

Activity 6: Organizing and supervising Balkan forums on EDEN destinations (with the participation of Rumania, Greece, Turkey, Croatia, Serbia, and Macedonia).

The overall effect of the project’s realization will be to increase general awareness of Bulgaria’s EDEN destinations while enhancing their status as alternative, non-traditional (ecologically sensitive) forms of tourism.

Duration of the project: 09.11.2011 - 09.09.2012. (ten months)

Overall cost of the project: 64,284.59 Euro

This material is submitted in support of the project “Promotional Campaign to Popularize Bulgaria’s EDEN Destinations,” co-financed by the European Union. Responsibility for the contents rests entirely with those submitting the materials. The European Union bears no responsibility for either the information or its use.