90% of the tourist guests are satisfied with their stay in the country, and 80% would like to visit it again.
A clearly distinct brand creating strong emotional connection and identification of Bulgaria - this is the aim of the project "Development of the "Bulgaria" brand and the introduction of integrated brand management" under the operative program OP "Regional Development", the first stage of which was completed this month.
Under the project various sub brands of tourist products and regions that will be linked to the national brand in an overall architecture will be created, too. The new brand is expected to come to life before February 2013 and to be used in the coming 10-15 years.
The creation of the "Bulgaria" brand is based on marketing research data on the acknowledgement of the country as a tourist destination. Studies among tourists, tour operators, tour agents and experts suggest that Bulgaria is still little known as a year-round destination. It continues to have a 1 D image in the minds of the foreign tourists, but those of them who have had a vacation here in the last two years already have a much more positive opinion: 90% of the tourist guests now are satisfied with their stay in the country and 80% would like to return, i.e. they have become attracted and loyal to this destination.
Splendid nature and a moderate climate suitable for tourism - these are the main characteristics of Bulgaria determining the choice of the Bulgarians to travel and have a vacation in their native country. Unlike foreigners, they strongly associate it with its rich cultural and historical heritage.