The publication is targeted at entrepreneurs in tourism in Bulgaria and other countries of the Euro-Mediterranean region.
It is a work of the team of the "Information and Nature Protection" Foundation (FIP) within the project "Knowledge and understanding of the religious, cultural and human differences in favor of sustainable development". It is distributed on CD, with versions in Bulgarian and English. It can also be freely used from the website http://ecologybg.com/ebook/bg/index.html
The handbook will facilitate professionals in the tourism industry in the preparation of programs and the development of tourism products, also in the training of the personnel how to meet Muslim tourists. With its help they can enrich their knowledge about the cultural differences and improve their skills in multicultural communication. It includes guidelines for working with the Muslim tourism market making emphasis on the key features in offering services to Muslim tourists.
The edition contains information on Muslim holidays, customs and traditions as tourist attractions in Bulgaria. It features the best-known architectural monuments in Bulgaria from the time of the Ottoman Empire as sightseeing sites.
Bulgaria is the only country in the European Union with almost 10% of the local population who profess Islam. This creates favorable conditions for the development of tourism products to attract visitors from Turkey and other Muslim countries.